Giulian novel Stories –

According to the History of Fashion, fashion especially in dress the styles in Asia have been characterized by freedom from change. And ancient Greek and Roman dress preserved the same flowing lines for centuries. Fashion in dress and interior decoration may be said to have originated in Europe about the 14^th century. New styles were set by monarchs and prominent personages and were spread by travelers, by descriptions in letters, and in costume, by the exchange of the fashion doll. The first fashion magazine is thought to have originated 1586 in Frankfurt, Germany it was widely imitated, gradually superseding fashion dolls. In Paris the leading arbiter of fashion since the Renaissance the fading influence of celebrities was coincident with the rise of dressmakers in the mid 19^th century.

Paris haute couture has remained preeminent in setting fashions for women’s dress. On the other hand the 1970’s and 80’s saw the beginning of more divergent trends in fashion. This was the result of the increasing popularity of ready-to-wear collections by major magazines, which made fashionable label-conscious dressing possible for the middle class. Successful clothing such as Ralph Lauren, Georgio Armani, Gianni Versace and other well known fashion designers widened their design horizons, licensed their names and put their distinctive marks on objects ranging from furniture to cars, fabric and perfumes.